This morning I have a final exam in Digital Marketing. This is the very last exam I have as an Undergraduate. There is an intense feeling of excitement and heaviness mixed with the completion of my Bachelors and this stage of life. There is a comfort in the stages of growth, however, each chapter must come to an end so that the story, my story can progress.
Without a doubt I am an eternal student. I have a curiosity about life that never ceases. I find that learning is available in every interaction, in every moment, it’s just up to me to realise it. Undertaking formal education is very different from my self-guided exploration, but I appreciate it nonetheless. I like the structure, I like the guidance and oddly I think I like deadlines within reason. I also appreciate that my courses have been very holistic in nature. Perhaps its due to the fact that they have been primarily Marketing courses this last year, but my professors have crafted such a wide variety of materials into the learning experience and it’s made it all that much more rich. When a guide/professor is experienced and they share what they have learned along the way with passion and enthusiasm it is like magic, where time and space in that moment cease and it’s all about the expansion within it. This doesn’t always happen, and it isn’t with every professor, in every class, in every subject, but when it does happen, it is one of the most joyous experiences at a higher learning institution.
Heading into this exam I have a High Distinction, which is the American equivalent to an A grade. I have excelled in the projects that have been required including a Digital Marketing Business Plan and a full Case Analysis on the largest social media platform at the moment, Facebook. I do hope that I can express what I have learned and the insight I have gained along the way in both formal and informal education about this topic in the exam today! I know I’ll just need to relax into it and let it come out of me as it’s all in there.
Perhaps this heaviness will pass after I am done. Perhaps the heaviness is due to the restriction of transformation, that moment where all things are tight and limiting until freedom is gained and a new beginning is made. I’ve had many transformations in my life and thankfully have lived very fully within each of those chapters, this one as a returning student is no exception. I’m very glad that I returned in my 30s. I have been able to get so much out of the subjects from this experience, a vast different from the social experience which I would definitely categorize during my first time at University when I was 18.
We’ll see what happens next! I’m sure it will be good, really good, it always is!
Awake or not awake. Isn’t trying to classify someone as “awake” or “not awake” just another way of segregation? By using those labels it brings further separation rather than the unity that is needed.
I find it interesting when people throw their views on you. I’m sure I do this as well and that’s why I can recognize it. Most of the time I think they are sharing what they need to hear as well, probably as much if not more than the person which whom they are talking.
So if I’m hearing the gospel from a person who has proclaimed to be “awake”, I question why they are telling this, especially when it has not been prompted. If I bring this back to marketing, it is when a brand is forcing its message upon a consumer when the consumer would rather feel like they are discovering it for themselves.
Immediately I pull back in situations like these. I try to really listen to what is going on, not just what is being said. I listen and I choose my next action, which is generally to exit.
The best thing I have learned at University is huge and simple. It is to ask Why and How not just to tell what. This has transformed the way I think and the way I have been communicating. This allows me to convey what I believe, how I action it and why it’s important to me.
Here’s an incredible and inspiring video by Simon Sinek that confirms the importance of putting why at the heart of everything we do.
Changing the thought and communication process:
How Great Leaders Inspire Action
Life is like one big dream
with symbols to help you understand what it means
a bit fuzzy and always funny
like a bubble blanket under water
cuddling up like an innocent daughter
my boat is my body
my vessel for this journey
my mind is the captain
the water and the fish swimming
life is like one big dream
floating and swimming in the stream
going with the flow or finding
another way – like salmon who
forces her against the stream to spawn in May.
like slowly edging into a hot bath
getting close to the flame
where the light shines the brightest
Once again my perspective has changed.
I embarked on studying Marketing and completing my Bachelor’s degree here in Australia. This was a conscious decision I made after traveling and living abroad and realising that marketing is an essential part of every day, it is in the fabric of society and is a necessary component. I had the idea that I would look behind the vail and see what was going on and gain insight.
Insight I have gained. My heart has been broken without a doubt after learning about brands that make promises that are not based in reality whatsoever, but are purely bottom line focused. I am all for making money, but not at the expense of others.
Perhaps it is idealistic but I plan to create a better world than what I’m in right now. Creating mutually beneficial relationships where ever I am. It has to start somewhere, so why not with me, why not now?
My perspective has changed by learning about how companies operate. Public relations is wrapped around making news when there isn’t any news. It’s wrapped around getting a message out there based on a media release that then slips through the media and into the consumer’s reality. My professor called this “lazy journalism” but I think it speaks volumes as to where we are right now as a society. It’s all about quantity rather than quality from how I see it, with content being pushed out every minute to get in front of the most eyeballs. This process is unsustainable.
My perspective has changed by learning about consumer behaviour and learning why we do what we do. The majority, especially as an adult is so convoluted and rooted in what other people think and how we fit into society, which has been carefully shaped and formed with the messages we’ve received. Sometimes these messages can have a positive impact, which is the goal such as “a work-life balance” a statement that is truly common sense in today’s world. In my mind it is much better to push an idea like that versus emotional appeals like L’Oreal’s “You’re worth it” which is an emotional appeal to tap into the consumer’s mind to induce a feeling that they are lacking something and therefore need to purchase L’Oreal products to fill that need.
Although I feel a bit more cynical when I see an advertisement or any kind of marketing communications message in general, I am glad that I have the awareness of what is happening. Ignorance is bliss, sure. However, having the opportunity to make an informed decision is as Mastercard’s message implies, “priceless”.
Changing perspectives is a beautiful part of life as is gaining exposure and sharing what one has learned along the way.
Super Easy Full and Half Skirt Instructions for Beginners who like to feel and look pretty!
I’ve been teaching myself how to sew and after sewing a number of dresses I thought it would be helpful to actually write it down and share what I’ve learned!
It’s all starting to become clear…
I have found what I’ve been looking for
Having a conversation full of Honest Thoughts between myself, Jennifer Hamiton, and David Robinson, my co-creator.
HonestThoughts Episode 1 from Honest Thoughts on Vimeo.
heartbreaks and heartaches are necessary
loving deeply and losing is necessary
so when it comes again
with all the right ingredients
true love can be embraced!
cherished and not taken for granted
learning with each relationship
with every moment and interaction
preparing and letting go of expectations
and growing in self love
creating a fertile love ground
ready to nurture and care
with an evolved understanding
of the beautiful gift
the amazing blessing of love!
with a hopeful heart she continues to till her soil
inserting all the necessary nutrients for a